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Polygon (website)
''Polygon'' is an American video game website that publishes news, culture, reviews, and videos. It launched as Vox Media's third property on October 24, 2012. The site was built over the course of ten months, and its 16-person founding staff included the editors-in-chief of the gaming sites ''Joystiq'', ''Kotaku'' and ''The Escapist''. Vox produced a documentary series about the founding of the site. The site sought to distinguish itself from competitors by focusing on the stories of the people behind the games instead of the games themselves. They also produced long-form magazine-style feature articles, invested in video content, and chose to allow their review scores to be updated as the game changed. The site was built to HTML5 responsive standards with a pink color scheme, and their advertisements focused on direct sponsorship of specific kinds of content.
== History ==
The gaming blog ''Polygon'' was launched on October 24, 2012, as Vox Media's third property. The site grew from technology blog ''The Verge'', which was launched a year earlier as an outgrowth of sports blog network SB Nation before the Vox Media was formed. Vox Media CEO Jim Bankoff approached ''Joystiq'' editor-in-chief Christopher Grant in early 2011 about starting a video game website.〔 Bankoff considered video games to be a logical vertical market for Vox, whose sites attracted an 18- to 49-year-old demographic.〔 He also saw games to be an expanding market in consideration of mobile and social network game categories.〔 ''Forbes'' described Bankoff's offer as a "serious commitment to online journalism" in an age of content farms and disappearing print publications, but Grant did not trust the offer and declined.〔 Upon seeing the effort that Vox put into ''The Verge'', their Chorus content management system, and the quality of their content and sponsorships, Grant changed his mind and returned to pitch Bankoff. Grant wanted the new site to compete with top gaming websites GameSpot and IGN, but still be able to run longform "magazine-style journalism" that could be of historic interest.〔 As part of the site's attempt to "redefine games journalism", Vox made a 13-part documentary series of the site's creation ("Press Reset") that tracked the site's creation from start to launch.〔
''Forbes'' described ''Polygon'' original 16-person staff as "star-studded" for including the editors-in-chief from three competing video game blogs.〔 Grant left ''Joystiq'' in January 2012 and brought the editors-in-chief of ''Kotaku'' and ''The Escapist'', Brian Crecente and Russ Pits.〔 Other staff included ''Joystiq'' managing editor Justin McElroy and staff from UGO, IGN, MTV, Videogamer.com,〔〔 and ''1UP.com''.〔 Ben Kuchera joined the site after ''The Penny Arcade Report'' closed in November 2013.〔 The team works remotely from places including Philadelphia, New York, West Virginia, San Francisco, Sydney, London, and Austin, though Vox Media is headquartered in Washington, D.C.〔 The site was developed over the course of ten months, where the staff chose the site's name and set standards for their reporting〔 and review score scale.〔 ''Polygon'' staff published on ''The Verge'' as "Vox Games" beginning in February 2012〔 and ending with their October launch.〔 The site's name was announced at a PAX East panel in April.〔 It refers to a polygon—"the basic visual building block of video games".〔
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